The Art of Speechwriting

The Art of Speechwriting is a one-day course for people who need to write speeches, either for themselves or for others. It provides a comprehensive overview of what’s involved in conceiving and writing a great speech, and is suitable for people who are starting out as speechwriters, as well as for those who would like to refresh and invigorate their speechwriting.

The course is highly participative, combining theory and practice throughout the day. In addition to the essentials, you will learn techniques for creating speeches that engage, persuade and inspire an audience through the use of image, metaphor and story.

The course covers:

• The anatomy of a great speech
• Writing for an audience
• The process of speechwriting
• Discovering your proposition
• Structuring your argument – and the use of rhetoric
• Using image, metaphor and story to engage and persuade
• Using visual language to help your audience see what you mean
• Beginnings and endings.

The workshop is led by speechwriters Martin Shovel and Martha Leyton, who write speeches with and for  CEOs and other high-ranking figures in the public, private and third sectors.

How to book

Details of upcoming dates and venues are posted in the right hand sidebar (over here →) where you can also download a booking form.