Yes, we should challenge unclear metaphors, in our world where new words seem to blossom freely as if there is a conscious effort to shorten the sound bite.
There is, of course, nothing wrong in the use of creative language or jargonistic descriptions, especially if it evokes a mental image or an experience to amplify the intended message. Mix colour, context and passion to the topic and you have the making of a refreshing brew.
As a professional communicator I visualise our body as the delivery instrument. There are many strings to bend that bow – active listening, questioning, body language, movement, voice intonation, pace, projection, to name a few. We all have them but only too often we don’t use them to best effect. Words are simply the arrows we send.