10.12.2009
The professional speechwriter needs many skills, and chief among them is the ability to turn a sow’s ear into a silk purse. In this post I want to share a few ideas on what to do when the first draft of a client’s speech is so impenetrable, it makes your eyes water. It’s all too [...]
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11.11.2009
Sometimes it’s possible to do the right thing for the wrong reasons. Take, for instance, the discredited theory of learning styles. It may have no basis in science, but its influence on communicators and teachers has surely been a positive one, hasn’t it? After all, doesn’t the theory ultimately boil down to the very useful [...]
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